James Lear Hairdressing is a boutique hair salon based in Manchester. Its customers are very fashion conscious. James approached me in need of a new brand identity based around the theme of modern, minimal, elegance.
A monogram has been created drawing inspiration from scissor blades and using the initials JL that also mimics a letter H, as in James Lear Hairdressing. The type style is clean and modern in contrast to the more elegant style of the mark, giving it a slick editorial feel.